The 9 best SEO audit tools in 2025

Whether you’re a seasoned SEO expert or just starting out, incorporating a top-rated technical SEO audit tool into your arsenal is a smart move that can pay off in spades. An SEO audit analyzes all aspects of a website’s ability to rank in organic search engines like Google. A comprehensive enterprise SEO audit requires diving deep into on-site and off-site SEO factors, including technical performance, backlink profile, plus competitor performance. Screaming Frog’s core audit tool crawls websites, much like a spider.

Finally, a website audit finds issues that are hurting your SEO and conversions such as broken links, hidden content, and long page load speed times. Identifying these issues will help you address problems that are diverting traffic. One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome. Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance. An on-page SEO audit aims to identify and fix weak spots in your site’s content and structure. It’s all about boosting rankings and driving more organic traffic.

Contrary to popular opinion, broken links don’t result in site penalties. As content cycles in and out, and your site’s structure changes over time, 404s occur naturally. That said, broken links in inopportune places can fracture your internal linking structure. They can also be a pain in the ass for users trying to navigate from one page to another. Local SEO involves the set of practices to help your business rank in local search.

• Here’s a 10-step checklist of things to look at during your audit.
• Any company with a web presence must focus on SEO to ensure they are visible to online searchers.
• This will give you an idea of how much traffic your website gets from Google.
• An SEO audit is a structured method for getting a clear overview of how well your website is optimized.

An SEO audit is your roadmap for how you’ll eventually get there. Where you want to be is everywhere people are searching for you – your products, your services, or the things you know a lot about. Scores varied from 80 to 90 depending on the tool, and tools that use a letter system to score the site generally returned an “A”.

Google E-E-A-T Audit

While high-quality, search-engine-optimized content is a great way to boost your traffic numbers, it’s what happens once those visitors are on your website that really counts. It’s also crucial to audit the content you‘re publishing to ensure it’s actually solving your visitors’ problems. Ultimately, fast-loading and optimized pages will lead to higher visitor engagement, retention, and conversions. To quickly check a web page’s load time, download MozBar, a toolbar by Moz that you can attach to your browser for simple page analysis every time you visit a website. Are there excessive page sizes or long page load and server response times?

Step 2: Identify site structure improvements

You can easily monitor your site’s security status with this report. If potential customers search for your products, solutions, or services, you need SEO to be found and convert browsers into customers. Print ads, on the other hand, come with inherent limitations. Whether it’s newspaper ads, direct mail, or billboards, print marketing involves a direct cost and typically targets a limited geographic area. Moreover, print advertising is often perceived as intrusive, junk, or spam. Many people quickly discard direct mail without a second thought, and magazine or newspaper ads are frequently ignored—or missed entirely by those who prefer digital media over print.

Head over to Site Audit and select your project to get an overview of your site’s health. So this kind of audit can get REAL results for your business. Your navigation menu structure should be intuitive, and your site architecture should be logical. And then you can build an effective, data-backed plan to get your website at the top of SERPs.

Speed optimization for sites that are very slow can be a complex process. However, for beginners, it is advisable to use one of the available tools such as WPRocket or NitroPack (both paid) to significantly improve site speed. But internal links should be audited when you first get your hands on a site because things BHS Links may not be as orderly as you’ll want. HTTPS pages that link to HTTP images cause what is called “mixed content issues.” This means that a page is loaded securely via HTTPS. But a resource it links to, such as an image or video, is on an insecure HTTP connection. Most search engines, especially Google, like to abide by the rules you set out in the robots.txt file.