Google Ranking Factors for 2025 The 10 Most Important

Local SEO ranking factors are the specific things marketers focus on to help improve the position of businesses in search results. Essentially, it’s what search engines like Google look for when deciding which businesses to display in prime positions like the local pack (or three pack). With these trends continuously shifting, staying informed about core algorithm updates and their implications on google ranking factors will be essential for any SEO strategy. By aligning content and SEO practices with these changes, website owners can significantly enhance their visibility and drive more organic traffic. Google’s algorithm evaluates over 210 known ranking factors to determine where a webpage appears in the SERPs. These Google ranking factors include content, page speed, mobile compatibility, and backlink relevance to the search query.

• There is one negative behavior that you’ll need to be aware of is bounce rate.
• So it’s clear that a complete and optimized Business Profile is essential if you want to attract more business.
• By presenting fresh ideas and viewpoints, original content enhances the user experience and builds a site’s reputation as a valuable resource.
• Google Keyword Planner is a free keyword research tool from Google.

AI-created content can help build linkable assets efficiently, but it needs to be reviewed for quality. Google may penalize thin pages that aren’t unique, lack depth, or appear mass-produced. AI content must therefore be helpful, relevant, and aligned with user intent so that your rankings stay in good shape. With the rise of mobile searches, Google favors websites that are mobile-friendly.

Getting backlinks (such as edu backlinks and gov backlinks) from domains with high levels of authority and trust is a significant ranking factor that you should be focusing on. The number of sites linking back to your site is one of the most important ranking factors. Improving your site’s core web vitals metrics can improve rankings and increase your overall page experience signals.

Is text hidden within non-text content?

If you work with local businesses, understanding this changing local environment is crucial. To avoid this situation, YouTube research should be done in advance to find the right keywords for the video. The system is supposed to recognize what the individual user wants to see and suggests this content. The more views, the more relevant the video – that was the formula at the time.

Website Page Speed

But, heading elements remain important for communicating what a web page is about. The proper use is to help search engines understand what the content is about. The rote SEO belief is that one puts their most important keywords in the highest level heading and less important keywords in the lower level heading elements. BHS Links As Google My Business relies more and more on the data in its own business database, external sources are getting less of a look-in for local rankings.

Domain Age and Domain Authority

Search engines process and store information they find in an index, a huge database of all the content they’ve discovered and deem good enough to serve up to searchers. Jes Scholz digs into the foundations of search engine crawling in this Whiteboard Friday episode. However, achieving the perfect balance of optimization can be challenging without the right tools.