Rank Higher on Google Maps: SEO Guide to Google My Business

In this case, either change the links to point to the correct page or add 301 redirections to redirect links to a valid page. This new concept introduced by Google tries to measure how users perceive the experience of interacting with a website. When evaluating the SEO performance of a website, most people look at the desktop version, forgetting that Google uses mobile-first indexing. Featured snippets appear on top of the organic results, get more traffic, and help the brand reputation. To avoid keyword cannibalization, we merged the pages and added a 301 redirect from the “SEO Fundamentals” page to our SEO Basics page.

Ways on How To Drive Traffic To Your Website

First released in August 2013, Google’s Pigeon algorithm was launched to provide better results for local searches. Subsequently, Google reduced the number of displayed local business results from 7 to 3, making local exposure even tougher. However, the algorithm effectively combined Google search results with Google Map searches and set in motion a more cohesive way for websites to rank organically for local searches.

• This is how we improved the rankings of our post, which initially included step-by-step instructions.
• Creating and submitting an image sitemap ensures that search engines accurately crawl and index your images.
• Page speed (the speed at which your website loads) is one of several technical SEO ranking factors.
• Of course, Google will also show a local pack when you specify a city or region in your search.

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By following Google’s own guidelines and implementing these SEO best practices, you’ve equipped yourself with a powerful arsenal to improve your search ranking. Stay committed to creating high-quality content, optimizing your website, and staying up-to-date with the latest trends. As mentioned earlier, things like having a low bounce rate and the amount of time a visitors stays on your website are important for search rankings. Advanced analytics can tell you a lot about how visitors are interacting with your site while browsing. For example, using advanced analytics can help you figure out which pages are the common exit points for visitors. Typically, when there is a high percentage of visitors exit the same page, it means that the information on that page was not what they were looking for.

That’s another reason why it’s important to get authoritative sources to link back to your content. For example, a press release can be valuable if you want to get mentions from the right type of press (in terms of SEO, there’s something like bad publicity). Plus, using LSI keywords also helps to improve your topical depth which in return helps with relevancy.

Engaging with customer reviews fosters trust and can motivate positive revisions. Sometimes, your brand name is mentioned in a post without a link. You can use a tool (or Google) to find the unlinked brand mentions and ask the webmasters to change them to a link. The chances of your request being accepted are high since your brand is already mentioned in their content. A hidden way to get links that can influence your rankings is going after unlinked brand mentions.

You can use it to examine all kinds of SEO and social media metrics as you browse. Google Maps makes embedding a map in your website easy by providing a “Share a map or location with others” button. This button generates custom HTML code you can copy and paste into a custom WordPress element.

Deep keyword research improves local and national SEO strategies. This approach includes finding keywords matching hyperlocal and larger search inquiries to ensure your content satisfies audience demands. Google considers recency a primary ranking factor, meaning fresh content often holds more weight in search results. By identifying outdated content losing traffic, you can prioritize updates to regain its relevance and lost organic traffic. Not only that, but SEO Anomaly old or out-of-date information can damage your website’s credibility and rankings, emphasizing the need for regular content maintenance.

And I quickly noticed that pretty much every result on the first page included all the stuff that my content was missing. And, as you can see from this old Google Analytics screenshot, organic traffic to that page slowly declined. But over time, Google figured out that people searching for “Conversion Rate Optimization” didn’t want a giant list of techniques. Thanks largely to RankBrain, Google can figure out if your site is a good fit for a specific keyword.

In the next five years, it’s estimated that nearly 75% of internet users will use mobile devices to get online, so it’s no surprise that this factor is becoming increasingly important. Test your site on a mobile device and optimize your mobile site ASAP to improve your Google rank in 2022. Even perfect content won’t rank if search engines can’t properly access and understand your site.