How to Rank Higher on Google: 15 Easy Steps to Follow in 2024

I found image submission to be the best platform for generating traffic. I suggest you bookmark Google’s image optimization guide for more technical how-tos. There are even WordPress plugins that can do this on the fly, making all your images lighter weight. This applies to the information on the webpage that your image is hosted on, and to the image itself.

• For example, you might choose to only display keywords with a minimum search volume of 100 or keywords with a keyword difficulty below 60%.
• For example, if you’re a landscaping business, highlight local flora or specific environmental concerns relevant to that city.
• In other words, internal links boost a page’s authority and tell Google it’s important.
• By tagging and grouping keywords, you can easily track performance in specific campaigns or focus on critical business areas.
• You can also use this resource to monitor other websites relevant to your industry.

Another effective way to build backlinks is through guest blogging. Write a guest post for another website in your industry and include a link back to your site in the author bio or content itself. This not only helps you get a backlink but also exposes your brand to a new audience. Google’s own Search Engine Optimization Starter Guide is a good resource to start with. Stray too far from these suggestions and you may find that your high rankings will be short-lived. Understanding and improving your Google ranking as per Google’s SEO guidelines is crucial for enhancing website visibility and performance in Google search results.

Use AI to engage with customers

Long-tail keywords are less competitive because they get more specific, often targeting a certain location. This refers to the process of getting other websites to link back to your website. The more high-quality links you have pointing to your site, the higher your rankings will be.

Sprinkle the on-page SEO magic

Like the Google algorithm, Moz’s domain authority algorithm ranks websites from 1 to 100 based on a number of factors like backlinks, root domains and the history of your site. That’s why it’s important to consider our Facebook Page ranking on Google. When you clearly define the structure and meaning of your content with star ratings schema, search engines will better interpret your page. Secondary SEO Anomaly keywords are incredibly important because they help you cast a larger metaphorical net into the search engine sea. Secondary keywords should be closely related to your focus keyword and have the same intent. All of these keywords add depth to the article while also supporting the main topic and keyword.

Anything that’s too technical or not easily understandable will not be sourced. The first step in our downloadable checklist is choosing the right content type. Follow each of these steps to ensure your content is optimised and structured correctly for Google. The goal of AI Overviews is to offer users faster answers to their questions. What’s interesting is that clicking on those answer links doesn’t take you to a source page.

Google PageSpeed Insights is a free tool that checks the speed of your site and provides suggestions to improve it. The free version of Keyword Tool only provides you with the full data for five full keywords. To access more, you can upgrade to a pro account from $69 per month. Subscriptions run from $44 for 750 keywords to $191.20 for 5,000.

Focus on High-Quality, Valuable Content

Pay close attention to your mobile site when considering page experience, too, as that’s the version Google uses for indexing and ranking. Google’s pushing toward mobile-first indexing to ensure high-quality results. Always check whether your site’s optimized for mobile devices using Google’s mobile-friendly test.

Especially on mobile devices, people want to look for information visually. One affordable tool for everything online – from search to social. SEO takes time, but Google Ads can quickly send your business to the top of the search results. While this all sounds like a lot to manage (and it can be), once your website is running well, it usually stays that way. To see if you have any technical issues that need to be addressed, you can check out this post or use a Site Audit tool like the one above from SEMrush.