10 Best Technical SEO Audit Tools

It’s a mistake to think this tool will tell you your site is mobile-friendly within Google’s index. Google’s Rich Results Testing Tool allows you to test your structured data. Google Search Console also tracks featured snippets such as sitelinks, breadcrumbs, AMP, video snippets, and more. For deeper SEO analysis across your entire website, try Semrush’s Site Audit tool.

Step 1: Identify link building opportunities

This is not the only issue with URLs our audit will help you uncover, however. Google Search Console is a critical component of any successful audit. If you haven’t already, you should sign up for an account and browse some of its sections to see what all of the errors include. Google Search Console will help you identify SEO Anomaly errors with traffic, backlinks, page speed, your sitemap, and more.

Best SEO Audit Tool for Website Crawling on Desktop

Make the SEO site checkup to identify all existing issues, and receive detailed, step-by-step solutions for each one. Errors are categorized as Critical or Warnings to prioritize the most significant issues. By selecting an issue, you will obtain comprehensive details of the report you require. For example, if only a few domains link to you, you must get links from related domains. Your task is to create a list of possible websites for guest blogging or blogger outreach campaigns. You can check your incoming links using a backlink checker tool or the Google Search console’s ‘Links to your site’ report.

This is a challenging issue to answer since the answer mostly relies on what you’re looking for in an audit tool and how much money you have to spend. However, in general, I think that every firm may benefit from using auditing tools. SEO audits are the best first step in creating an SEO strategy based on your specific website, niche, and business goals — no matter what stage the website is in. PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP). This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search visibility. It assists with technical SEO analysis and on-page optimization testing.

You can go deeper by enrolling in a technical SEO course and visiting the resources below. Another common SEO mistake an SEO audit can help you fix is losing rankings for your top-performing pages. It’s normal for webmasters to concentrate on publishing new content, but you should take action to protect your existing rankings from dropping. Reach out to websites with relevant content and suggest where your content could add value to their users and what you can give them back in return. This analysis can help you identify topics that your website has a high Google trust and topical authority, making it easier to rank new content.

• Examples include Google Analytics, Google Search Console, Bing Webmaster Tools, Siteliner, PageSpeed Insights, and Screaming Frog (crawl up to 500 URLs for free).
• A human-readable filename, one that ideally uses descriptive keywords, is the way to go.
• These tools are often handy when you need to update a social image (or other data) and need to clear the cache to update what gets displayed on the social site.
• It will guide you through the process of optimizing your website for search engine visibility and overall performance.

So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush. If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This gives you the perfect opportunity to capitalize on the trend with new content. SEO Gets is my favorite tool for analyzing Google Search Console data.

With the daily check plan mentioned above, you can analyze up to 7,000 pages for each of your sites and up to 40,000 pages total per month. If you select daily checks and pay in monthly installments, your price is $39 per month. Less frequent ranking checks decrease the price but it also lowers how many pages you can audit per month.

An XML sitemap, on the other hand, is a piece of code that you submit to Google to help make it easier to crawl and index every page on your sitemap. If your goal is to spend a lot of money on an SEO tool, there are plenty of premium options out there. But if you want a really dynamic SEO audit tool at budget pricing, SEOptimer is one of my favorites. Ranging from free auditing apps to enterprise-level marketing suites, these products will help SEO pros at any level diagnose and improve site performance. It automatically pulls information from your Google Search Console property. And provides you with a breakdown of keywords and phrases your website ranks for and gets clicks for.

With the data comparison feature, you can compare any audit data with previous reports to analyze the dynamics of your site’s health. The audit report is broken into three sections; passed audits, diagnostics, and opportunities. PageSpeed Insights focuses on loading times as well as the user experience. The report then lists out all the issues, errors, and warnings uncovered during the crawl.