The 12 Best SEO Audit Tools 2025 Update

This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement. The audit report may also include specific actions that you can take to improve your site’s performance and increase its visibility in search engine results pages (SERPs). Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest. Reviewing every element of your website can have a massive impact on its performance. For example, your SEO Anomaly audit can result in a faster, better-optimized website.

There’s a reason there’s no one prescribed recipe for a successful SEO audit. It’s the same reason SEO “best practices” are so often inconsistent. It changes its algorithm almost daily, and it rarely tells us why or how it did so. You can then export pages with little to no content and identify page-level action items on how to fix each one. Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that.

Get a Free SEO Website Audit and a Custom To-do List for Your Site

Whether you’re a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings. Morningscore is an intuitive SEO tool that simplifies website audits by identifying technical issues, broken links, and optimization opportunities. Track keyword rankings, analyze competitors, and improve your site’s SEO health with the tool.

After completing your website audit, you’ll likely have a long list of potential fixes. A content audit will uncover pages you need to update if you want to boost their traffic. To improve your LCP, compress bulky resources like hero images or animations.

Google AdSense Guide: increase earnings and escape low CPC

Follow the guidelines from the Coalition For Better Ads to make sure your ads are user-friendly and you’ll be golden. I recommend testing your site’s speed in both Google’s PageSpeed Insights tool and GTmetrix. But if you see any errors, then check out our guides to and HTTP to HTTPS migration for details on how to configure your redirects.

The experience of your agency also determines SEO audit pricing. Pick the SEO aspects or areas of your site that resonate with the biggest challenges you currently face. To make things easier, break them down into manageable chunks based on how quickly you can implement them. Once you get rid of the junk content, check how other pieces are performing. To find out what the best next steps are, you need to look at the data.

Looking for an all-in-one SEO audit tool? You’ve found it

Content is the backbone of any website, so it’s a must for auditing. They have a clear menu at the top, images, and a block-like orientation that separates the different sections of their site. You want your website to have a modern, branded feel that represents your company.

• So take your time to plan out your navigation elements carefully.
• A thorough SEO audit shows how well a site follows best practices.
• These broken links were not only frustrating to users but also detrimental to SEO.
• Performing SEO audits at regularly intervals, like monthly or quarterly, will provide the most benefits because you’ll spot issues faster.

The Seobility content report covers more than just the aspects mentioned above. Generally you shouldn’t try and target the same keyword on multiple pages. In the past, too much duplicate/common content would see your whole site slammed. But these days any penalty is likely to be a little more granular (i.e. they’ll drop a page, not your entire site). Generally (although not always), it’s best to have some indexable text content on a page. Canonical links are important for ensuring Google indexes the correct version of a webpage.

As you build more authority, people will link to your website naturally. For internal links, you should ensure that all the pages you link to are active and accurate. There are two types of links to consider — internal links and backlinks. Internal links lead from one page on your site to another while backlinks are links from another site to yours.